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Become a Regenerative Travel
Certified Advisor™
Your clients want to come home well. The Regenerative Travel Advisor Certification gives you the knowledge, language and hotel relationships to design journeys where the traveller and the place they visit thrive together.
Founding enrollment is open now: Travel Advisor $349. No cap on places.
Join the founding cohort- Six weeks online
- Two live sessions with on-the-ground operators
- Assessed on real work
- Recognised by an independent standards council
Who it is for
For advisors who plan and book journeys
For travel advisors, trip designers and agencies who plan and book journeys for their clients.
A DMC or ground partner?
Travel Advisor Certification is not for destination management companies (DMCs), DMC staff or ground partners. Your pathway is Agency of Change membership, which recognises your company—not an individual advisor credential.
Explore DMC Agency of Change membershipFounding enrollment open
$349founding rate · first year included
Founding Advisors keep their renewal at $99 a year for life.
Enroll as a Travel Advisor01
Book with confidence
You'll learn how to tell which hotels, lodges and operators are truly regenerative and how to explain the difference to clients. You'll also learn to build trips that give back to the places they visit. The case studies are real Regenerative Travel member properties, so you finish with a network of places you can book with confidence.
02
Be found as a certified advisor
Graduates are listed on the Regenerative Travel platform as certified advisors. That's where we send travellers who are looking for a trusted advisor.
03
Bring your travel advisor agency with you
Travel advisor agencies can certify their whole team. An agency with at least half of its client-facing advisors certified, and a minimum of two, can apply to become a Certified Agency. DMCs and ground partners should apply for Agency of Change membership instead.
Five skills every certified advisor can show
Regenerative foundations
Explain what regenerative travel is and why it matters for every trip.
Vetting and verification
Assess a hotel or ground partner against the Regenerative Travel standard, ask for proof and spot greenwashing.
Regenerative trip design
Build trips around community-led experiences, the right season, longer stays and money that stays local.
The client conversation
Explain the value to your clients, price it with confidence and prepare guests to travel well.
Impact and business practice
Track a trip’s impact, work openly with partners and be clear with clients about how you are paid.
Founding enrollment is open · or join the waitlist
Six weeks online, built around your schedule
About 3 to 4 hours a week.
3–4 hours a week
Workbooks you complete in your own time
One a week, with a short quiz at the end.
Two on-the-ground operators
Two live sessions with leading on-the-ground operators
Each session is hosted by a different hotelier or travel business, from a different part of the world. You hear their story, watch them answer our vetting checklist live and put your own questions to the people who run it.
Two times per session
A live connection, wherever you are
Both sessions are required, and each one runs at two times so you can join the one that suits your time zone.
Certified advisors get named contacts and perks at hotels like these.
Beyond the core certification
Optional module · Coming 2027
Regenerative
Wellness Module
Wellbeing for the traveller. Vitality for the place.
An optional next step for certified travel advisors. Explore wellness rooted in land, culture and community—and design journeys that restore both your clients and the places they visit.
Core Travel Advisor Certification required.
Founding advisors get first access.
You earn the title through real work
- ✓Weekly quizzes to check your understanding
- ✓A vetting exercise on a real property, including one claim you would challenge
- ✓A capstone trip that you design and that is marked against our published rubric
You receive written feedback on your capstone, and 1 free resubmission if you need it. Outstanding capstones earn a distinction and are published on Regenerative Travel under your name.
What certified advisors receive
- ✓The title Regenerative Travel Certified Advisor™ with a verified digital badge for your website, LinkedIn and email signature
- ✓A listing in our advisor directory, where travellers and partners can find you
- ✓Named contacts and perks at member hotels, plus trade terms with vetted ground partners
- ✓Priority as a hosted buyer at Regenerative Travel events
- ✓Features in the Regenerative Travel Magazine for standout graduates
- ✓Access to the Gathering Grounds Session Library: seven recorded panels and 6+ hours of conversations with leading regenerative hoteliers
- ✓A client toolkit with social templates, client emails, a pre-trip guide and destination clips
Everyone in the first intake becomes a Founding Advisor for good.
Keep your badge verified
Your certification lasts a year. Founding Advisors renew at $99 a year, locked for life. From the second cohort, renewal is $150 per year. Each year you complete one short update on the standard, join 4 destination briefings or 1 Regenerative Travel event, and reconfirm our code of practice. Your badge stays verified for as long as you stay certified.
Refer a friend. Every advisor you refer who enrolls earns you a free year of renewal.
Our standard
What a regenerative trip delivers
The certification is built on the Regenerative Travel standard, a published set of principles that every certified advisor learns, applies and is assessed against. It gives your clients and partners a clear picture of what the badge stands for.
The standard asks every trip to show real results in six areas.
01 / 06
Community
Local people shape the experience, share in the income and hold real decisions, with community ownership wherever possible.
Proof, not a marketing claim
Every member hotel and ground partner is reviewed against the standard before it joins Regenerative Travel and again each year. Advisors learn the same checklist, so they can ask the right questions of any property and recognise the difference between a genuine practice and a marketing claim.
A published rubric
Capstone trips are marked against a published rubric covering partner choice and vetting, community benefit, trip design, client communication and the impact plan. The rubric is shared with every advisor on day one.
An independent standards council
An independent standards council reviews and approves the standard, the rubric and the code of practice every year. Its seats bring together an academic partner in regenerative tourism, regenerative design specialists, founders of member hotels, travel advisor networks and a global sustainability body. Council members will be announced in December 2026.
Grounded in practice
The standard is mapped to the GSTC criteria and the UN Tourism ESG framework, so it builds on the frameworks the industry already uses and goes further on community, nature and culture. It is grounded in Amanda Ho’s Kogan Page book on regenerative tourism and in our work with regenerative hotels across 42 countries since 2019.
The standard is updated each year as practice and evidence develop. Certified advisors complete a short update module every year, so the badge always reflects the latest version.
You book directly with our member hotels and ground partners, and the client relationship stays with you.
For travel advisors and travel advisor agencies
Independent travel advisors, travel advisor agency teams, host agency affiliates and new advisors preparing to start are welcome. There are no business requirements to enroll. This certification is not for DMCs, DMC staff or ground partners.
For DMCs and ground partners: explore Agency of Change membershipHow to earn your certification
To graduate, you will
- 01Attend both live sessions (each is offered in two time slots to suit different time zones)
- 02Complete the course workbooks
- 03Submit a final assessment, a sample itinerary featuring Regenerative Travel member properties with a short rationale for each stay
- 04Sign the Regenerative Travel Advisor Code of Conduct
Verified Regenerative Travel Advisor
Certified advisors who also meet our business criteria receive Verified status. Verified advisors are featured in our advisor directory, receive traveler referrals from Regenerative Travel, and can access trade rates at our member properties. To become verified, you will need to show
- A registered travel advisor business in your name, or a confirmed affiliation with a host agency or consortium
- An industry identifier such as IATA, IATAN, CLIA, TRUE or ABTA, held by you or your host agency
- Professional liability insurance, held by you or your host agency
- A website or professional profile and a business email address
You will also confirm that you meet the travel seller licensing and consumer protection rules that apply where you operate.
Pending Verification
If you complete the course but don’t yet meet every business criterion, you will still graduate as a Regenerative Travel Certified Advisor™. Your directory profile will carry a Pending Verification badge until your documents are approved.
You have 12 months from graduation to complete verification. Once approved, your badge is upgraded and you gain access to traveler referrals and member trade rates. Many advisors use this time to join a host agency, which can cover the identifier, insurance and licensing requirements in one step.
Keeping your certification
Certification renews each year. At renewal, verified advisors reconfirm their business registration or host affiliation, industry identifier and insurance. Founding cohort members renew at $99 per year. Renewal for later cohorts is $150 per year.
Regenerative Travel may suspend or remove certification where the Code of Conduct is breached, including misuse of the certification mark, publishing member trade rates, or misrepresenting a property’s practices to travelers.
Every certified advisor commits to six things
- 01Recommend only partners you have vetted or that Regenerative Travel has verified
- 02Describe a trip’s impact honestly and never overstate it
- 03Tell clients how you are paid
- 04Prepare guests to respect local culture, people and places
- 05Share any concern about a partner with us
- 06Use the certification badge as our brand guidelines describe
The standards council can withdraw the certification for greenwashing or misconduct, which protects the value of the badge for everyone who holds it.
In the press
Beyond doing less harm
The press has explored how regenerative travel can benefit communities and nature. Learn to turn those principles into journeys you can confidently design, verify and sell.
Vogue
“Regenerative Travel’s desire to create a community where independent hotels can learn from one another.”
Excerpts from coverage of Regenerative Travel and regenerative tourism
Put the principles into practice · Join the founding cohortJoin the first cohort and you become a
Founding Advisor for life
Founding price $349
This includes the first year of certification.
Your renewal stays at $99 a year for life
Your Founding Advisor renewal price is locked for life.
No limit on places
Founding enrollment is open to every advisor who joins before 28 February 2027.
From the second cohort, certification is $499 with $150 annual renewal.
Enroll Travel Advisor · $349Your certification, clearly priced
Travel Advisor
$349
The six-week core course and first year of certification.
Cohort pricing
| Included | Founding cohort | From the second cohort |
|---|---|---|
| Travel Advisor certification, including your first year | $349 | $499 |
| Annual renewal | $99, locked for life | $150 |
| Places | No cap | No cap |
Key dates
| Date | Milestone |
|---|---|
| Now | Founding enrollment is open |
| December 2026 | Standards council announced |
| 28 February 2027 | Founding enrollment closes |
| March 2027 | The founding course begins |
| September 2027 | Advisor program in Marrakech |
| October 2027 | Graduation at the Bangkok Symposium |
Frequently asked questions
What is regenerative wellness?
Wellness that restores the person and the place together. It draws on the land, food, culture and community of a destination, and the stay leaves those things healthier than before.
Do I need the core certification first?
Yes. The Regenerative Wellness Module is an add-on for advisors who hold, or are completing, the Regenerative Travel Advisor Certification. Join the founding cohort now at USD 349 to be first in line.
When does the wellness module open and what does it cost?
It opens in 2027. Pricing will be shared with the wellness waitlist first.
Do I need experience in sustainable travel?
No. You need to be working as a travel advisor, agency team member, or about to start.
How much time does it take?
About 3 to 4 hours a week for 6 weeks, plus 2 75-minute live sessions.
What if I cannot make a live session?
Each session runs at two different times, one for Asia and Europe and one for the Americas. Recordings are shared afterwards, and attending one of the two live times is required to certify.
Does Regenerative Travel take bookings?
No. You book directly with our member hotels and ground partners, and the client relationship stays with you.
What happens if I do not renew?
Your badge stops verifying and your directory listing is paused. You can renew at any time to restore both.
Can my agency or network enroll as a group?
Yes, travel advisor agencies and advisor networks can enroll as a group, with co-branded places for your members. This does not apply to DMCs or ground partners; Agency of Change membership is their pathway.
Talk to us about group places →Is this certification for DMCs?
No. Travel Advisor Certification is for advisors and travel advisor agencies who plan and book journeys for clients, not destination management companies (DMCs), DMC staff or ground partners. If you are a DMC or ground partner, explore Agency of Change membership instead.
Explore Agency of Change membership →What makes this different from other sustainability courses?
It focuses on regenerative travel, it is assessed on real work, and it connects you directly with vetted hotels, ground partners and travellers.
Wellness that gives back
Founding enrollment at USD 349 closes 28 February 2027. Founding advisors get first access to the Regenerative Wellness Module. The core certification includes the six-week course and your first year of certification.
Secure checkout via Stripe
Join the waitlist
Have questions before enrolling? Leave your details and we’ll be in touch before founding enrollment closes on 28 February 2027.
Certification questions
What is the Regenerative Travel Advisor Certification?
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A 6-week online course for travel advisors who want to sell regenerative travel with confidence. It takes about 3–4 hours a week and includes 2 live sessions of 75 minutes with leading on-the-ground operators, hoteliers and travel businesses.
Who is the certification for?
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Travel advisors, travel designers and other people who sell travel. It is not for DMCs or ground partners, who join the Agency of Change membership instead.
How much does the certification cost?
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Founding cohort enrollment is US$349, with annual renewal at US$99. From the second cohort the price is US$499, with renewal at US$150 a year.
When does the founding course start?
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Founding enrollment is open now and closes on 28 February 2027. The founding course begins in March 2027.
What do certified advisors receive?
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Certified advisors earn the Regenerative Travel Certified Advisor™ badge and access to the Gathering Grounds session recordings, and can work directly with Regenerative Travel member hotels.