Regenerative Travel
    Regenerative Travel™

    RegenerativeTravel Collection

    Your gateway to regenerative hospitality — connecting hotels, destination management companies (DMCs), ground partners, and travelers shaping the future of conscious travel.

    The Movement

    Curious in nature.
    Visionary in outlook.

    Membership connects your hotel, DMC, or ground partner business to buyers, press, and peers shaping the future of regenerative travel. Together, we amplify your work, impact, and business — driving meaningful change across the hospitality industry.

    Learn about our story
    45+
    Countries
    75+
    Members
    100+
    Events Over 8 Years
    1M+
    Travelers Reached
    Members of the Regenerative Travel Change Maker Circle gathered together
    The Circle

    A global community of hospitality leaders.

    Together, we amplify your work, impact, and business — driving meaningful change across the hospitality industry.

    Explore Change Maker membership
    01Benefit

    Visibility

    Through our magazine, digital platform, and industry events — your story reaches the audiences that matter most.

    02Benefit

    Training

    Access the Learning Series and regenerative education programs designed to evolve your practice and team.

    03Benefit

    Community

    Connect with peers at global events and regional groups — building relationships that last beyond the conference floor.

    Regenerative Travel · Membership & certification

    Find your place in Regenerative Travel

    A membership for your property. A partnership for your ground operations. A credential for you as an advisor. Find the program that fits the work you do.

    Which best describes your work?

    Business membership and individual certification serve different roles — they are not interchangeable.

    Three ways to take part

    For a property · For a business · For an individual

    Regenerative Travel Member Hotel badge

    For your property

    Hotel membership

    You own or operate a hotel, lodge or retreat.

    Join the Regenerative Travel Collection and connect your property's regenerative work with a global community of buyers, peers and press.

    • Property profile and marketing exposure
    • Advisors who understand your work and connect you with better-matched guests
    • A community of peers, buyers and regenerative operators

    From US$2,500 / year

    Under US$1 million annual turnover: US$2,500 with shared campaigns only, no dedicated campaign. Standard fees depend on rack rate and room count.

    Apply for hotel membershipMandatory hotel data collection
    Regenerative Travel Agency of Change badge

    For your ground operations

    Agency of Change

    You are a DMC or ground partner running trips on the ground.

    Join as a business partner, share evidence of your impact and help shape the standard travel advisors learn to recognise and book.

    • Business visibility and member community
    • A role in shaping advisor certification
    • Credited case studies and connections with aligned advisors

    From US$1,000 / year

    Annual turnover below US$500,000: US$1,000. US$500,000 or more: US$3,000 per year.

    Apply for DMC membershipMandatory Agency of Change data collection
    Regenerative Travel Certified Advisor badge

    For you as a professional

    Travel Advisor Certification

    You advise travellers or sell trips delivered by local partners.

    Learn to recognise, explain and sell regenerative travel through real hotels and ground operators, then earn an individual professional credential.

    • Regenerative travel training and practical vetting skills
    • Advisor credential, badge and directory listing
    • Gathering Grounds recordings and client resources

    US$349

    Founding enrollment includes year one; US$99 annual renewal, locked for life for Founding Advisors.

    Enroll in advisor certification

    Calculate your fee

    Hotel membership

    Calculate your annual membership fee

    Hotels with annual turnover under US$1 million qualify for US$2,500 per year, with shared campaigns only—not a dedicated campaign. For other hotels, fees are based on average rack rate and number of rooms.

    Average direct-booking accommodation rate across the year and all room types. Exclude full-board packages.

    Estimated annual membership fee

    —

    Enter your turnover. For turnover of US$1 million or more, also select your room count and average rack rate.

    An estimate only, not an authorised quote or a guarantee of acceptance. Final fees and membership eligibility are confirmed by our team.

    Apply for hotel membership

    What each program means

    Hotel membership

    Who it is for
    Hotels, lodges and retreats
    What you receive
    A member property in the Regenerative Travel Collection.
    Commitment
    Property self-assessment and evidence of regenerative practices.
    Starting price
    From US$2,500 / year

    Agency of Change

    Who it is for
    DMCs and partners with their own ground operations
    What you receive
    Business membership in Agency of Change.
    Commitment
    Business application and evidence of regenerative values, sourcing and climate action.
    Starting price
    From US$1,000 / year

    Travel Advisor Certification

    Who it is for
    Individual advisors and teams selling partner-delivered trips
    What you receive
    Individual advisor credential and badge after assessment; professional verification is separate.
    Commitment
    6 weeks, 3–4 hours a week, two required live sessions and assessments.
    Starting price
    US$349

    Founding advisor enrollment closes 28 February 2027. The founding course begins March 2027. From the second cohort, advisor certification is US$499, with US$150 annual renewal.

    One community · Complementary roles

    Grounded in real places.
    Shared by trusted advisors.

    Member hotels and Agency of Change DMCs bring on-the-ground experience to advisor training through real case studies and contributions to the standard. Hotel participation is optional and does not change existing membership.

    Advisors learn to recognise and explain that work, then connect travellers with aligned properties and ground partners. Membership recognises your property or business; certification recognises you as an individual professional.

    Still deciding?

    Not sure where your work fits?

    Talk to our team
    Regenerative Travel Member Hotel sealHotel Membership Criteria

    The Self-Assessment

    Every hotel applying to the Regenerative Travel Collection completes a comprehensive self-assessment — a structured reflection on operations, ecology, community, and hospitality. It's how we ensure every member meets a shared standard of integrity, transparency, and regenerative practice.

    "We are never finished. We are constantly coevolving."

    Download Assessment (PDF)
    Part 1 — Minimum Criteria

    To be designated a Committed Member, your property must meet every criterion below.

    • No single-use plastic
    • Waste sorting & diversion
    • Measure water, energy & waste
    • Prior consent of local communities
    • Local economic opportunity
    • Cultural sensitivity & bridging
    • Ongoing staff development
    • Ethical supply chain assessment
    • 75%+ workforce on permanent contracts
    • Statutory employee benefits
    • Safe working environment
    • Anti-discrimination & equal pay policy
    • Animal welfare standards
    • Staff demographic monitoring
    • Inclusive guest experience
    • Dedicated guest experience staff
    • Genuine guest–staff interaction
    • Active in external impact programs
    • Public regenerative commitment online
    Part 2 — The Six Standards
    01

    Provides Real Hospitality

    Mission, philosophy, F&B, activities, guest ratings.

    02

    Honors Place

    Cultural context, environmental harmony, local accessibility.

    03

    Inclusive & Egalitarian

    Diverse hiring, capacity building, clientele inclusion.

    04

    Operates Responsibly & Ethically

    Community contribution, conservation, animal ethics.

    05

    Respects Local & Global Ecosystems

    Energy, water, waste, supply chain, biodiversity.

    06

    Communicates Regenerative Values

    Stakeholder communication, external programs, future vision.

    Regenerative Travel Agency of Change badgeDMC & Ground Partner Criteria

    Agency of Change

    For DMCs & ground partners only

    Agency of Change is open only to destination management companies (DMCs) and ground partners. Applicants are scored across three sections — 30 points total, 10 per section — to qualify as a Regenerative Travel partner.

    Agency of Change membership seats

    Limited to 3 DMCs per country, with one seat per company. USD 1,000 a year covers one country; USD 3,000 covers up to 3. Seats follow your own ground operations.

    Hotel and certified-advisor enquiries are shared in rotation, with annual impact reporting members first. Renew on time and submit annual data to keep your seat; full countries have a waitlist.

    How seats and membership levels work
    20+
    Agency of Change
    Full membership level
    10+
    Aspiring Agency of Change
    Entry membership badge
    Download Membership Application
    01

    Regenerative Values & Impact

    10 pts
    • Actively communicates regenerative values to clients (1 pt)
    • Public web page on sustainable / regenerative commitment (1 pt)
    • Client guidelines or code of behavior to minimize impact (3 pts)
    • Involvement in external social, environmental or cultural programs (2 pts)
    02

    Product Sourcing

    10 pts
    • Avoids hotels & DMCs using single-use plastic (1 pt)
    • Favors locally owned or operated partners (2 pts)
    • Documented criteria for evaluating partner impact (4 pts)
    • Recent hotel bookings disclosed — up to 20 (1 pt)
    • Books Regenerative Hotel members (2 pts)
    03

    Climate Action Commitments

    10 pts
    • Monitors and works to reduce operational impact (3 pts)
    • Pledged to the Glasgow Declaration (3 pts)
    • Balances carbon emissions (2 pts)
    • Active steps to reduce business carbon footprint (2 pts)

    Agency of Change membership seats

    A meaningful network. Three DMCs per country.

    Agency of Change is Regenerative Travel’s membership for DMCs that design and run trips on the ground and work closely with travel advisors. To keep the network meaningful for every member, we limit membership to 3 DMCs per country.

    When member hotels in a country receive itinerary and trip enquiries, those enquiries are shared among the Agency of Change members in that country. A smaller group means each member receives a fair and steady share of introductions, from our hotels and from certified advisors in the Regenerative Travel Advisor Certification.

    How seats work

    Seats follow your ground operations

    You hold a seat in each country where you run your own office, licence, guides or ground team. You can still sell other destinations, but enquiries are routed to the members who operate there directly.

    Countries included in your membership

    USD 1,000 a year covers one country, and USD 3,000 a year covers up to 3 countries. You can add more countries for an additional annual fee.

    One seat per company per country

    Each company holds a maximum of 1 seat per country. This keeps a balance between larger operators and local specialists.

    Enquiries are shared in rotation

    Members who have submitted their annual impact report come first.

    Renewal keeps your seat

    Members who renew on time and submit their annual data keep their place. Seats that open up go to DMCs on our waitlist.

    The USD 3,000 level adds involvement, never extra seats

    It includes a featured case study in the Advisor Certification, a guest spot in a live session, sign-off on the final criteria and credit as a founding DMC partner. Coverage of more countries does not mean extra seats within any country.

    If a country is full, we’ll add you to the waitlist and contact you as soon as a seat opens.

    Learn More

    Tell us about your work.

    Share a few details and our team will personally follow up with the most relevant next steps.

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    Questions

    Membership questions

    What is Regenerative Travel membership?

    +

    Regenerative Travel is a global community of independent hotels and ground operators that leave places better than they found them. Members are vetted against regenerative criteria and promoted to travel advisors and travellers through our magazine, newsletter and certified advisor network.

    Which membership is right for me?

    +

    Independent hotels and lodges join as Hotel Members. DMCs and ground partners join Agency of Change. Travel advisors and other travel sellers take the Regenerative Travel Advisor Certification instead of a membership.

    How much does hotel membership cost?

    +

    Hotels with annual turnover under US$1,000,000 qualify for a US$2,500 yearly tier with shared campaigns. Other hotels pay between US$3,500 and US$6,500 a year, based on room count and rate; the calculator on this page gives an estimate.

    How much does Agency of Change membership cost?

    +

    DMCs with annual turnover below US$500,000 pay US$1,000 a year, covering 1 country. Those at US$500,000 and above pay US$3,000 a year, covering up to 3 countries.

    How many DMCs can join per country?

    +

    Agency of Change accepts up to 3 DMCs per country, with 1 seat per company in each country. Renewing members keep their seat; when a country is full, new applicants join a waitlist.